BY JASON SANDERS
I recently revisited one of the best commercials from my childhood. I remember seeing this commercial on TV and thinking about being a boy and playing with toys in the same manner. I think for most boys, their toys would seem to come to life and make their own adventures in a sense. This commercial from 1996 brings a whole new meaning to the phrase “think outside the box.”
The commercial title is “TOYS” and was done by an advertising agency for Nissan, TBWA. It was released in March 1997 and followed up by “TOYS II,” not as great in my opinion, but still a great commercial.
I hope you all remember this classic from 1996, and if you don’t … you’re welcome.
By SEGGAN MOORE
On June 9, CineScope Media had the opportunity to film four commercials for 1-800LoanMart starring Hulk Hogan and Jimmy Hart.
The ‘80s wrestling icon and his “Mouth of the South” manager made their way to the set at the Pro HD Rentals sound stage in Santa Monica. Their bigger-than-life personalities instantly made the CSM crew feel right at home and ready to take on the 12-hour shoot.
For this shoot I was the first assistant director. The first AD is the right hand to the director, Shaun Piccinino, which means that I was responsible for making sure that everything was going according to schedule throughout the day. Twelve hours may seem like a long time to have to film four 30-second commercials; but every minute counts.
Preparation for the 1-800LoanMart shoot began months before June 9 and continued up until the night before filming. Editor and CSM co-owner Jason Sanders expressed his feelings about getting ready for the day.
“The preparation leading up to the shoot day was a little chaotic because of everything that had to be assembled for the shoot. We had a lot of great people involved and they really made this thing happen without a hitch. From the guys at Empire Wrestling Federation who set up the wrestling ring, to the management and staff at Pro HD Rentals that helped save the day,” he said.
The night before the shoot, we were able to step inside the sound stage at Pro HD Rentals to see what our sets would be like. Pro HD Rentals owner Bob Bekian and his assistant Alex were there to make sure we knew where everything was and what was going to be available. They were very accommodating and made us feel right at home.
While we were at the sound stage, we met the guys from Empire Wrestling Federation that set up the wrestling ring that we’d be filming Hulk inside of. Jesse Hernandez and his crew spent over four hours setting up the ring and did a professional job at making sure to keep the green screen in perfect condition.
The concept for the commercials involved Hulk popping up unexpectedly to tell car owners that by using 1-800LoanMart, they can get an auto title loan based off the value of a vehicle that is paid off or almost paid off … and you keep your car! Our actors were broke, without girlfriends and had no life; but they owned their cars. Hulk and Jimmy turned their day around and referred them to 1-800LoanMart to “pin down the cash they needed.”
We worked with Tommy Iorio and Armand Acuna from Rio Media, an advertising agency based out of Huntington Beach. Having them on set during the shoot was a big help for us. We had the 1-800LoanMart guys, Hulk and his crew, the CSM crew and the groups of people that were in-and-out all day. But, with Tommy and Armand, we were able to stay focused and make sure that we were capturing each concept that had been so carefully discussed and planned out.
In the midst of a chaotic day with setting up scenes, getting our actors in and out of make-up and being 10 steps ahead of what we were doing, Jason said he loved watching everything come together.
“Having such a hard working crew is a huge asset on set because I depend and rely on everyone putting in 110 percent and when they all come out and put 150 percent … I am left speechless. Everyone performs so well together; I am proud to say that the biggest compliment I get is how well our crew works together and that makes me proud,” he said.
Along with an amazing, hard-working crew and the company of everyone else, we had a great lunch catered by Rosie’s Catering Service from Chatsworth. CSM co-owner Ernie Klawitter picked a menu of barbecue chicken, tri-tip, baked beans, seasoned potatoes, chicken salad and other goodies to fill our tummies. He and his assistant Barney Adams kept us fed with sandwiches in the afternoon and lots of baked goods throughout the day.
Months of preparation all led to a 12-hour day, working with Hulk Hogan and Jimmy Hart, and showing the guys at Rio Media and 1-800LoanMart that a 13-man crew from Bakersfield can do a professional job, no matter what the gig is.
Jason said, “The highlight of the day for me was being able to watch everything that we had planned come together so smoothly and to be able to see the final product unfold in front of my eyes. It was an amazing day.”
“I think the one thing out of this that I will remember longer than anything else, is what a fantastic job the crew did. We started strong and we finished even stronger than we started. We were able to get so much more completed then we had hoped.
That takes a professional and dedicated cast and crew to accomplish that. So thanks to all,” said Klawitter.
The day couldn’t have run smoother. That takes a dedicated, professional crew. I’m glad to have shared the experience with a great group of people I work with, who I can also call my great friends.
That’s one hard days’ work, brother.
For more information about Pro HD Rentals, visit www.prohdrentals.com.
To view more pictures go to: http://www.CineScopeMedia.com/loanmartgallery.html.
CineScope Media Crew and Hulk Hogan - From top: Blake Hooks, Ian McAleece, Jason Sanders, Hulk Hogan, Steven Borzachillo, Nick Reisinger, Justin McAleece, Seggan Moore, Tattie Grace, Rickey Bird Jr., Zack Allen, Shaun Piccinino and Ryan Najibi (not pictured Ernie Klawitter)
Well, it is finally here! “Phase Two” the OFFICIAL TRAILER!
We have been working hard to get this finished and online, and its finally here! It has been a while since the TEASER TRAILER and a solid two weeks working on the trailer to get it to where it is. It was hard narrowing down what we would show, but Blake Hooks did a great job putting this together. We are happy with it, and hope you are also.
Take a few minutes and let us know what you think.
On another “Phase Two” note, we are just wrapping the entire movie and will be posting more details soon on the premiere date.
Check back soon!
In march of this year we had the opportunity to work on a great short piece entitled “IMPACT”. Hectic Films lead the production with an amazing crew that did everything from pre-production to creating the props of “IMPACT”. Blare Media of Fresno lead the RED ONE camera into battle, with Ian and Justin McAleece at the helm. The two cinematographers did a great job using the tools around them to make nice artistic shots and the feeling of the dramatic “IMPACT” real.
CineScope Media came on board to have Jason Sanders Direct and Edit the short. Directing was easy because of the great cast and crew. Working alongside Rickey Bird jr.; who also played the lead; made the job easier to direct as the two have been working together for years. Editing was a different task.
Once in post, there were a few scenes that needed some work. The “Prison” scenes all needed some sort of keying or rotoscoping. A green screen was keyed out and replaced with a jail background. The “Mugshot” scene had a light switch in the BG that needed to be removed and the whole color needed to be toned down to a drab color. The “Judge” scene with N.L. Belardes was also modified. We added the american flag, and the “In God We Trust” lettering above his head. One of the smallest tricks was the “Casket” scene. It was done by having the adorable Mychael Bird lay down on a dog bed in a living room. Next we laid track around her and shot straight down on the dolly with a pass over her “Still” body. Then took a trip to ABOUT CASKETS and the amazing staff there let us take footage of a casket door closing. came back to the office, opened the comp in After Effects, rotoscope, add shadow, and viola! Another nice subtle effect was the “Line up” scene where the men lined up are reflected in the dirty glass. I will try to make a short video on the that effect and more used in the video.
The Poem was written twenty-six years ago by Rickey Bird. He wrote it after having a dream about the same situation happening to his son, Rickey Bird jr. (of Hectic Films). The poem has been waiting for the opportunity to make it onto a screen, and now, the time has come.
Thanks to everyone for helping make a great video.
Please leave comments and let us know what you think.
(P.S. life is better in HD)
We are currently working on a couple of 1-800LoanMart Commercials. The first one is completely graphical. We used After Effects and Photoshop. Hope you like it.
This is a short video i made for my good Friend/Photographer Dustin Cantrell. He has a lot of pictures from all around the world. He is originally from bakersfield, but has since bounced around. He is currently back in Bakersfield and we made this video to show people his style and a little bit of his personality and passion for shooting. For more info on Dustin, go to his website, www.DustinCantrell.com
We just got back from an MTV shoot. It was a great learning experience. It was fun working out at California City Studios, a huge film lot with multiple sets in the Mojave desert. It’s always a blast working with Gail and Russell, (the owners of California City Studios) they are always so accommodating.
We had a good time, and it was a long four day shoot. It started in Mojave AeroSpace port and ended in Santa Clarita. The show we worked on will be out soon and i will post more pics once the episode it is out. Until then, here is a picture of me sitting on 1300 boxes that were used for a “stunt”.
The NEW Johnny Love Vodka teaser commercial and WEB version are almost done. I can’t wait to share. It should be online by monday! Check back soon! In the mean time, here are some fun spec ads we made up with the help of Dustin Cantrell’s Photo’s. For more info on him go to DustinCantrell.com
NEW Revolution Home Theater Commercial
Check out the Newest Revolution Home Theatre Commercial. It is going to air on February 2nd, at 9pm. The spot is geared towards “LOST”.
We had a lot fun making the “LOST” inspired commercial. John Walker and Chris O’Donnell of Revolution Home Theater are big fans of the show as well. They called me early this week and asked if we could shoot something for the premiere. We knocked it out in two days total, including editing. It was shot on the RED ONE in 4K, and edited in FCP and final touches in After Effects. Some of Andrew Kramers’ “Optical Flares” can be seen as well.
It plays a little weird and dark on YouTube. You can also check it out my site:CineScopeMedia.com/commercials.html
Let me know what you think of the spot.